7 Tips for Writing Kickass Meta Descriptions For SEO

Having a meta description is probably one of the most important SEO components that don’t have much impact on ranking. It’s important to have a kickass meta description for your website if you want to stay relevant in the increasingly competitive SERPs. Here’s how to write a meta description that will get the job done.

1.      Have a Unique Meta Description for Every Page

Have a Unique Meta Description for Every Page
Credit: Pixabay

Want to save time by writing one meta description and using it on every page? Don’t! It’s a horrible idea. You’ll waster the opportunity to sell what’s on every individual page to people searching for the information it provides. Take time to write a description for each page on our website making sure it’s relevant to the content and primary keyword contained therein.

2.      Get the Length Right

Get the Length Right
Credit: Pixabay

Google shows a maximum of 160 characters on the meta descriptions appearing on the SERPs. You need to consider the most important message you want to convey to your audience and capture it within the 160 characters. Anything longer will be automatically cut off. Ideally, you should only need about 100 characters to sell whatever is on the page. Keep everything concise and to the point.

3.      Use the Target Keyword

Use the Target Keyword
Credit: Pixabay

Whenever the search terms appear in the meta descriptions in the Google search results, they appear in bold. This help the person searching identify the result that’s most relevant to their search terms. Using your target keyword in the meta description makes your site stand out. Make sure you use the keywords naturally as Google may easily flag it as keyword stuffing. An SEO expert at www.seovancouver.ca  can explain how this is bound to get you into trouble.

4.      Focus on Value

Focus on Value
Credit: Pixabay

Your meta description is basically a sales pitch. Make sure to consider the major benefit each page provides to your audience and highlight it in your description. Put yourself in the shoes of your target audience and try to think of what their pain points are, and what kind of solutions they might be looking for. Also, highlight why you’re better then the competition.

5.      Make Sure It’s Accurate

Make Sure It’s Accurate
Credit: Pixabay

Your meta description should accurately capture what’s contained in the page. Gaining a click by misrepresenting what’s on the page is a total waste. You also risk losing the trust of your visitors and increasing bounce rates. This will eventually affect your standing on the SERPs. Make sure you can deliver on the claims made in the meta description.

6.      Have a CTA

Have a CTA
Credit: Pixabay

A call to action encourages your audience to take an action. Use terms such as “learn how, “discover”, “read more” and “find tips” to encourage them to click through to your website. This is how to write meta descriptions.

7.      Proofread

Proofread
Credit: Pixabay

It is rather obvious that you need to proofread all your web pages before going live. Often, people forget to do the same for their meta descriptions especially when they have dozens of them. A meta description with grammar errors can put off would be customers and affect the reputation of your business negatively.

Importance of Internal Linking For Organic SEO

SEO oriented articles can be generated using several techniques and tools to attract more traffic. However, it is of paramount importance that you must know how to use this tricks. One method that is used for organic SEO is interlinking wherein several contents on the website are linked to each other.

Any content is provided with interlinks so that the reader has all the information regarding the service, product, or a piece of writing that the visitor of the website/blog is exploring. To help you understand better about interlinking, and its importance, www.seotoronto.company shares with you all the most important info on the importance of interlinking.

Diversity in Content

Diversity in Content

Diversity is good. It offers the reader with more options to grab all the necessary knowledge they are looking for. Having interlinking in your content provides the user with more and better information, and takes them through different contents on your website. Doing so will not only keep the user on your website for a longer duration, but it will also let the user go through the other relevant information available on your website/blog. Eventually, it will increase the number of views for your content.

Relevant Links

Relevant Links

Do not try to indulge in rendering the content with unnecessary information attached via interlinks. The information on the following links must be in sync to the page the user is about to leave to move to the next one. If the interlinks are providing relevant information, it will give the visitor a reason to stay. Otherwise, the visitor will switch to another platform to find the same info.

Information on the Same Website/Blog

Information on the Same Website/Blog

Interlinks help the website or blog owner to prove all the necessary details about their services or products to their visitor without making an extra effort. When the visitor reads something, and by following an interlink, they switch to another content, it keeps them glued to the info on the platform. For effective interlinking, the website owner must have all the pertinent information available on his platform so that the visitor is not disappointed.

Natural links

Natural links

When placing interlinks in the content, ensure that they look natural. You should not stuff interlinks in the content for the sake of keeping the visitor busy. If the visitor does not find relevant info on the interlinks, it will really disappoint them and let them leave your website with a negative impression about your platform.

Relevant number of Links

Relevant number of Links

Another factor that plays a decisive role in the management of interlinks is the number of interlinks. To maintain better readability throughout the article, place interlinks at the necessary positions only.  Wherever you find that extra info can be provided separately and which must be shared with the visitor to give them a pleasant experience while exploring your website, use interlinks. Instead of using inky one word for interlinking. Use a group of words for this purpose as it will reflect more about the info that is available on the following page.

In addition to those shared above, there are several other factors that explain why interlinking is essential. One should know all these tricks and tips so that interlinks can be placed adequately throughout the article which keeps the visitor busy with the information and enhances the readability of the content.