7 Tips for Writing Kickass Meta Descriptions For SEO

Having a meta description is probably one of the most important SEO components that don’t have much impact on ranking. It’s important to have a kickass meta description for your website if you want to stay relevant in the increasingly competitive SERPs. Here’s how to write a meta description that will get the job done.

1.      Have a Unique Meta Description for Every Page

Have a Unique Meta Description for Every Page
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Want to save time by writing one meta description and using it on every page? Don’t! It’s a horrible idea. You’ll waster the opportunity to sell what’s on every individual page to people searching for the information it provides. Take time to write a description for each page on our website making sure it’s relevant to the content and primary keyword contained therein.

2.      Get the Length Right

Get the Length Right
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Google shows a maximum of 160 characters on the meta descriptions appearing on the SERPs. You need to consider the most important message you want to convey to your audience and capture it within the 160 characters. Anything longer will be automatically cut off. Ideally, you should only need about 100 characters to sell whatever is on the page. Keep everything concise and to the point.

3.      Use the Target Keyword

Use the Target Keyword
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Whenever the search terms appear in the meta descriptions in the Google search results, they appear in bold. This help the person searching identify the result that’s most relevant to their search terms. Using your target keyword in the meta description makes your site stand out. Make sure you use the keywords naturally as Google may easily flag it as keyword stuffing. An SEO expert at www.seovancouver.ca  can explain how this is bound to get you into trouble.

4.      Focus on Value

Focus on Value
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Your meta description is basically a sales pitch. Make sure to consider the major benefit each page provides to your audience and highlight it in your description. Put yourself in the shoes of your target audience and try to think of what their pain points are, and what kind of solutions they might be looking for. Also, highlight why you’re better then the competition.

5.      Make Sure It’s Accurate

Make Sure It’s Accurate
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Your meta description should accurately capture what’s contained in the page. Gaining a click by misrepresenting what’s on the page is a total waste. You also risk losing the trust of your visitors and increasing bounce rates. This will eventually affect your standing on the SERPs. Make sure you can deliver on the claims made in the meta description.

6.      Have a CTA

Have a CTA
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A call to action encourages your audience to take an action. Use terms such as “learn how, “discover”, “read more” and “find tips” to encourage them to click through to your website. This is how to write meta descriptions.

7.      Proofread

Proofread
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It is rather obvious that you need to proofread all your web pages before going live. Often, people forget to do the same for their meta descriptions especially when they have dozens of them. A meta description with grammar errors can put off would be customers and affect the reputation of your business negatively.

How to Decide on a Marketing Budget

Whether you run a huge company or a small business, it is impossible to effectively run a marketing campaign without a budget. Most companies will carefully set aside a marketing budget to ensure that they have funds at their disposal whenever they want to edge out their competition in the marketplace.

Large companies usually do not have a problem when it comes to setting a budget for their marketing campaigns. This is because a big company is already established and may already have a steady flow of finances. Unfortunately, the same cannot be said for small, upcoming businesses. Here are some timely tips on how to come up with a marketing budget for small business entities.

1.     Analyze Your Business Finances

Analyze Your Business Finances
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Just because your business may have a few dollars saved up does not necessarily mean that it can be spent on marketing. Marketing campaigns do not always promise to yield results and thus require consistent testing to find what works. Therefore, it is important to ensure you manage your finances and not pour everything into a marketing campaign. Therefore, have a look at your business finances and decide how much you can part with to fund your marketing campaigns.

2.     Get Additional Streams of Revenue

Get Additional Streams of Revenue
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If your marketing campaign requires more funds than what you can afford, you might want to get an additional revenue stream to fund your campaigns. One of the ways to make extra money for your campaign is through selling more from your business. This can be done by creating partnerships with other local businesses. You can also monetize your website, especially if your business runs a blog site, you can use it to promote non-competitive products for a fee. This way, you can make some money on the side to pay for your campaigns.

3.     Choose a Marketing Platform

Choose a Marketing Platform
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One of the key determinants of a marketing budget for small business is the marketing platform chosen. Some will definitely be more expensive than others. Your job is to choose the most effective platform for your business and work around it. Social media is an ideal marketing platform for any size of business. It is okay if you miss out of a few opportunities as you can always save up for them for next time.

4.     Calculate the Cost per Action

Calculate the Cost per Action
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Marketing experts at www.seotoronto.company insist on the importance of calculating your cost per action. While you may find this challenging when doing it for the first time, you need to know how much you pay to get people to go the things that you want them to do. This can be convincing them to download something, buy something, or just fill in a form. If you find that the cost of action is too high, it is possible that the marketing avenue you’re using is not ideal for you.

5.     Determine Your Returns

Determine Your Returns
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It is necessary to determine what your return will be. Come up with the number of clients you hope to attract at the end of your campaign and also determine what the minimum number is. Anything above the minimum can be considered acceptable. Decide on what percentage of the profit you’ll set aside to fund your next campaign. This way, you can ensure that your marketing budget steadily increases over time. This is how to come up with marketing budget for small business.