7 Tips for Writing Kickass Meta Descriptions For SEO

Having a meta description is probably one of the most important SEO components that don’t have much impact on ranking. It’s important to have a kickass meta description for your website if you want to stay relevant in the increasingly competitive SERPs. Here’s how to write a meta description that will get the job done.

1.      Have a Unique Meta Description for Every Page

Have a Unique Meta Description for Every Page
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Want to save time by writing one meta description and using it on every page? Don’t! It’s a horrible idea. You’ll waster the opportunity to sell what’s on every individual page to people searching for the information it provides. Take time to write a description for each page on our website making sure it’s relevant to the content and primary keyword contained therein.

2.      Get the Length Right

Get the Length Right
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Google shows a maximum of 160 characters on the meta descriptions appearing on the SERPs. You need to consider the most important message you want to convey to your audience and capture it within the 160 characters. Anything longer will be automatically cut off. Ideally, you should only need about 100 characters to sell whatever is on the page. Keep everything concise and to the point.

3.      Use the Target Keyword

Use the Target Keyword
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Whenever the search terms appear in the meta descriptions in the Google search results, they appear in bold. This help the person searching identify the result that’s most relevant to their search terms. Using your target keyword in the meta description makes your site stand out. Make sure you use the keywords naturally as Google may easily flag it as keyword stuffing. An SEO expert at www.seovancouver.ca  can explain how this is bound to get you into trouble.

4.      Focus on Value

Focus on Value
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Your meta description is basically a sales pitch. Make sure to consider the major benefit each page provides to your audience and highlight it in your description. Put yourself in the shoes of your target audience and try to think of what their pain points are, and what kind of solutions they might be looking for. Also, highlight why you’re better then the competition.

5.      Make Sure It’s Accurate

Make Sure It’s Accurate
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Your meta description should accurately capture what’s contained in the page. Gaining a click by misrepresenting what’s on the page is a total waste. You also risk losing the trust of your visitors and increasing bounce rates. This will eventually affect your standing on the SERPs. Make sure you can deliver on the claims made in the meta description.

6.      Have a CTA

Have a CTA
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A call to action encourages your audience to take an action. Use terms such as “learn how, “discover”, “read more” and “find tips” to encourage them to click through to your website. This is how to write meta descriptions.

7.      Proofread

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It is rather obvious that you need to proofread all your web pages before going live. Often, people forget to do the same for their meta descriptions especially when they have dozens of them. A meta description with grammar errors can put off would be customers and affect the reputation of your business negatively.

How to Decide on a Marketing Budget

Whether you run a huge company or a small business, it is impossible to effectively run a marketing campaign without a budget. Most companies will carefully set aside a marketing budget to ensure that they have funds at their disposal whenever they want to edge out their competition in the marketplace.

Large companies usually do not have a problem when it comes to setting a budget for their marketing campaigns. This is because a big company is already established and may already have a steady flow of finances. Unfortunately, the same cannot be said for small, upcoming businesses. Here are some timely tips on how to come up with a marketing budget for small business entities.

1.     Analyze Your Business Finances

Analyze Your Business Finances
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Just because your business may have a few dollars saved up does not necessarily mean that it can be spent on marketing. Marketing campaigns do not always promise to yield results and thus require consistent testing to find what works. Therefore, it is important to ensure you manage your finances and not pour everything into a marketing campaign. Therefore, have a look at your business finances and decide how much you can part with to fund your marketing campaigns.

2.     Get Additional Streams of Revenue

Get Additional Streams of Revenue
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If your marketing campaign requires more funds than what you can afford, you might want to get an additional revenue stream to fund your campaigns. One of the ways to make extra money for your campaign is through selling more from your business. This can be done by creating partnerships with other local businesses. You can also monetize your website, especially if your business runs a blog site, you can use it to promote non-competitive products for a fee. This way, you can make some money on the side to pay for your campaigns.

3.     Choose a Marketing Platform

Choose a Marketing Platform
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One of the key determinants of a marketing budget for small business is the marketing platform chosen. Some will definitely be more expensive than others. Your job is to choose the most effective platform for your business and work around it. Social media is an ideal marketing platform for any size of business. It is okay if you miss out of a few opportunities as you can always save up for them for next time.

4.     Calculate the Cost per Action

Calculate the Cost per Action
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Marketing experts at www.seotoronto.company insist on the importance of calculating your cost per action. While you may find this challenging when doing it for the first time, you need to know how much you pay to get people to go the things that you want them to do. This can be convincing them to download something, buy something, or just fill in a form. If you find that the cost of action is too high, it is possible that the marketing avenue you’re using is not ideal for you.

5.     Determine Your Returns

Determine Your Returns
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It is necessary to determine what your return will be. Come up with the number of clients you hope to attract at the end of your campaign and also determine what the minimum number is. Anything above the minimum can be considered acceptable. Decide on what percentage of the profit you’ll set aside to fund your next campaign. This way, you can ensure that your marketing budget steadily increases over time. This is how to come up with marketing budget for small business.

6 Ways to Boost Subscribers by Upgrading Your Content

Content upgrades are freebies offered to email subscribers as an addition to the blog or content your clients are already getting. If your target audience comes to your blog to get answers to burning questions, you can make them subscribe to your email by promising better content they won’t be able to resist. Most online businesses and internet bloggers have been using content upgrade for its high converting power. If you are looking for ways to get more subscribers to your blog, content upgrade should be on your list of strategies. Here is how to create a content upgrade with ease.

1.      Using PDF Guides

Using PDF Guides
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One of the easiest upgrades for content is to offer a PDF guide. You can use Google docs to draft your guide, give it a beautiful cover using free online tools and covert the document into a PDF file. This gives it a professional look that your viewers will be more than happy to subscribe to. When using PDF guides, you can expound on one of your blogs to create an in-depth guide that is offered to subscribers. If the content you offer is valuable, your audience will not mind getting more detailed info through email subscription.

2.      Using Audio and Visual Content

Using Audio and Visual Content
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This is one of the most valuable ways for upgrading your content. Different people have different ways they prefer consuming content. Some people love reading blogs while others would prefer watching a video or listening to an audio clip. Therefore, you need to consider using video and audio content as part of your content upgrade. There are online tools that can help with the conversion of written content to audio or video content. This is how to create a content upgrade that’s bound to increase your subscriber base.

3.      Using Email Courses

Using Email Courses
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If you want to attract and convert subscribers, you need to consider offering email courses.  No one can resist a free email course that adds value to their life. Email courses offer a convenient way for subscribers to get knowledge. At the same time, email courses give your subscribers a feel of exactly what you can offer, which makes it easy for you to sell your products and services.

4.      Offering Mini Workbooks and eBooks

Offering Mini Workbooks and eBooks
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If you do not want to spend too much time creating a whole book, you can create mini eBooks instead. You can create this miniseries by compiling blogs from your posts that were addressing similar issues.  Add additional information to fill in the gaps that may be present in the compilation. Your audience can download these miniseries through email subscription. This is one of the most used content upgrade strategies by www.seotoronto.company experts.

5.      Using Checklists

Using Checklists
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People love checklists because they are easy to consume. Also, checklists are easy to make and consume less than any other method of creating content for upgrade. They are ideal for long-form blogs that have a lot of step by step details.

6.      Using Resource Libraries

Using Resource Libraries
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Giving your audience a resource library is an easy way to get them to sign up to your email list. You are guaranteed to get a ton of subscribers looking to take advantage of your content. This is how to create a content upgrade.

6 Sales and Marketing Ideas to Help You Grow Your Business

To grow your business today, you first need to understand why different sales and marketing ideas work and why others do not. With this knowledge, you can come up with a sales and marketing strategy that will work for your business. Sales refer to the one on one interaction with the client for the purpose of making money from your products or services. Networking, telephone calls, and client meetings are all part of the sales process. On the other hand, marketing refers to the actions taken by a business to reach their prospective clients. Direct mail campaigns, public relations, advertising, and commercials are all examples of marketing strategies. Here are some effective sales and marketing ideas that can help you to grow your business.

1.      Do Your Research

 Do Your Research
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The word “research” refers to taking time to know and understand your business, business goals, and the industry you are in as well as the customers you are targeting. As a business owner, you need to focus on attracting clients to your business as opposed to seeking to get more leads for the business. When doing research for your business, you need to find ways to grow the business, come up with long and short terms goals, and understand the sales process.

2.      Creating Effective Content

Creating Effective Content
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SEO experts from www.seovancouver.ca will tell you that effective content creation is one of the most important sales and marketing ideas for modern day businesses. Your website and business can only be discovered if you have a strong presence online. Therefore, it is important to update your website content regularly. More than 70% of marketers have confessed that having relevant, fresh content on your website is one of the most effective SEO tactics.

3.      Be SEO Savvy

Be SEO Savvy
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In the world of sales and marketing, SEO has been one of the most consistent ways to marketing your business online. SEO encompasses all the factors that influence how you rank in search engines. When you pay attention to SEO, you can be sure that your potential clients and clients will have an easier time finding your products and services online.

4.      Use Podcasting

 Use Podcasting
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People love freebies. When it comes to sales and marketing, knowledge is the most valuable asset. You can offer knowledge to your clients through podcasts. The number of people listening to podcasts increases every year. This makes it one of the most effective means of reaching your target audience.

5.      Be Social Media Savvy

Be Social Media Savvy
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Social media has grown to become one of the most effective sales and marketing tools for any business. It has become increasingly important for a business to have a social media presence. More than 70% of adults use Facebook as their preferred social media site. Content consumption on Facebook has increased by more than 57% in the past 3 years. Instagram is also an important social media site for your business. With more than 500 million active users each month, you are guaranteed to enjoy brand exposure.

6.      Stay in Touch with Your Clients

Stay in Touch with Your Clients
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Always have your clients in mind. This can be done through consistent communication through emails, text campaigns, and making sure our business is visible on search engines and the local directory.



6 Things to Do to Help Prepare for a Last-Minute Move

Most times, people indicate that it is important to plan your move early as this gives you enough time to prepare. Even so, the need to move can sometimes happen very randomly which leaves you with very little time to prepare. Emergency moves can occur if you get a job in a different town and you need to move before your reporting day or you finally get your dream home and you need to vacate the old home to avoid having to renew the lease. There are numerous reasons that can warrant for an emergency move. If you are preparing to move house within a short notice, here is how to handle it like a pro.

1.      Get Organized

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The first step you need to take is to come up with a list of everything that needs to be done for the move. Go from one room to the other within your home and note down everything that needs to be done in that room to facilitate the move. Ensure you create a list of what needs to be packed, what is for selling or giving out, and what is to go to a storage facility. This is a good way of getting things done systematically.

2.      Sort Your Stuff

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Once you have a list of things to do for each room, it is time to get into each room and actually start the physical sorting of items. Create different piles for the items you need to take with you, those that you will give away, and those that you will need to store away. If there are items that you are not sure about, you can create another pile which you will revisit later.

3.      Gather Your Moving Supplies

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Once you have all your house items sorted in categories, you will have a clearer view of the number of boxes and size variations you will need. You can find boxes from your local self-service store or online. Make sure to create a list of all the moving supplies you need so that you shop for them once and for all. Get the right number of boxes in the right sizes. The last thing you need is to have to go back to buy more boxes as you’ll be wasting time.

4.      Pack One Room at A Time

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The fact that you’re packing for an emergency move can easily throw you off your schedule which forces you to pack frantically. It is important to keep your cool to ensure that everything is done systematically as it will save you time. When preparing to move house, ensure you pack each room at a time. Do not move to the next room before finishing off the current one.

5.      Ask for Help

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Last minute house moves can really be overwhelming if you decide to do it alone. It is important to ask for help from friends, relatives, or a moving company. This will ensure the packing process is swift and that you do not get overwhelmed by the whole process.

6.      Get Professional Help

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If you do not have people who can help out, you can always go to professional movers Toronto Company and enlist for their moving services. They can come and handle the packing, truck loading, and moving process. They also help to unpack in your new home.