Having a meta description is probably one of the most important SEO components that don’t have much impact on ranking. It’s important to have a kickass meta description for your website if you want to stay relevant in the increasingly competitive SERPs. Here’s how to write a meta description that will get the job done.
1. Have a Unique Meta Description for Every Page
Want to save time by writing one meta description and using it on every page? Don’t! It’s a horrible idea. You’ll waster the opportunity to sell what’s on every individual page to people searching for the information it provides. Take time to write a description for each page on our website making sure it’s relevant to the content and primary keyword contained therein.
2. Get the Length Right
Google shows a maximum of 160 characters on the meta descriptions appearing on the SERPs. You need to consider the most important message you want to convey to your audience and capture it within the 160 characters. Anything longer will be automatically cut off. Ideally, you should only need about 100 characters to sell whatever is on the page. Keep everything concise and to the point.
3. Use the Target Keyword
Whenever the search terms appear in the meta descriptions in the Google search results, they appear in bold. This help the person searching identify the result that’s most relevant to their search terms. Using your target keyword in the meta description makes your site stand out. Make sure you use the keywords naturally as Google may easily flag it as keyword stuffing. An SEO expert at www.seovancouver.ca can explain how this is bound to get you into trouble.
4. Focus on Value
Your meta description is basically a sales pitch. Make sure to consider the major benefit each page provides to your audience and highlight it in your description. Put yourself in the shoes of your target audience and try to think of what their pain points are, and what kind of solutions they might be looking for. Also, highlight why you’re better then the competition.
5. Make Sure It’s Accurate
Your meta description should accurately capture what’s contained in the page. Gaining a click by misrepresenting what’s on the page is a total waste. You also risk losing the trust of your visitors and increasing bounce rates. This will eventually affect your standing on the SERPs. Make sure you can deliver on the claims made in the meta description.
6. Have a CTA
A call to action encourages your audience to take an action. Use terms such as “learn how, “discover”, “read more” and “find tips” to encourage them to click through to your website. This is how to write meta descriptions.
It is rather obvious that you need to proofread all your web pages before going live. Often, people forget to do the same for their meta descriptions especially when they have dozens of them. A meta description with grammar errors can put off would be customers and affect the reputation of your business negatively.