How to Decide on a Marketing Budget

Whether you run a huge company or a small business, it is impossible to effectively run a marketing campaign without a budget. Most companies will carefully set aside a marketing budget to ensure that they have funds at their disposal whenever they want to edge out their competition in the marketplace.

Large companies usually do not have a problem when it comes to setting a budget for their marketing campaigns. This is because a big company is already established and may already have a steady flow of finances. Unfortunately, the same cannot be said for small, upcoming businesses. Here are some timely tips on how to come up with a marketing budget for small business entities.

1.     Analyze Your Business Finances

Analyze Your Business Finances
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Just because your business may have a few dollars saved up does not necessarily mean that it can be spent on marketing. Marketing campaigns do not always promise to yield results and thus require consistent testing to find what works. Therefore, it is important to ensure you manage your finances and not pour everything into a marketing campaign. Therefore, have a look at your business finances and decide how much you can part with to fund your marketing campaigns.

2.     Get Additional Streams of Revenue

Get Additional Streams of Revenue
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If your marketing campaign requires more funds than what you can afford, you might want to get an additional revenue stream to fund your campaigns. One of the ways to make extra money for your campaign is through selling more from your business. This can be done by creating partnerships with other local businesses. You can also monetize your website, especially if your business runs a blog site, you can use it to promote non-competitive products for a fee. This way, you can make some money on the side to pay for your campaigns.

3.     Choose a Marketing Platform

Choose a Marketing Platform
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One of the key determinants of a marketing budget for small business is the marketing platform chosen. Some will definitely be more expensive than others. Your job is to choose the most effective platform for your business and work around it. Social media is an ideal marketing platform for any size of business. It is okay if you miss out of a few opportunities as you can always save up for them for next time.

4.     Calculate the Cost per Action

Calculate the Cost per Action
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Marketing experts at insist on the importance of calculating your cost per action. While you may find this challenging when doing it for the first time, you need to know how much you pay to get people to go the things that you want them to do. This can be convincing them to download something, buy something, or just fill in a form. If you find that the cost of action is too high, it is possible that the marketing avenue you’re using is not ideal for you.

5.     Determine Your Returns

Determine Your Returns
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It is necessary to determine what your return will be. Come up with the number of clients you hope to attract at the end of your campaign and also determine what the minimum number is. Anything above the minimum can be considered acceptable. Decide on what percentage of the profit you’ll set aside to fund your next campaign. This way, you can ensure that your marketing budget steadily increases over time. This is how to come up with marketing budget for small business.

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