Content upgrades are freebies offered to email subscribers as an addition to the blog or content your clients are already getting. If your target audience comes to your blog to get answers to burning questions, you can make them subscribe to your email by promising better content they won’t be able to resist. Most online businesses and internet bloggers have been using content upgrade for its high converting power. If you are looking for ways to get more subscribers to your blog, content upgrade should be on your list of strategies. Here is how to create a content upgrade with ease.
1. Using PDF Guides
One of the easiest upgrades for content is to offer a PDF guide. You can use Google docs to draft your guide, give it a beautiful cover using free online tools and covert the document into a PDF file. This gives it a professional look that your viewers will be more than happy to subscribe to. When using PDF guides, you can expound on one of your blogs to create an in-depth guide that is offered to subscribers. If the content you offer is valuable, your audience will not mind getting more detailed info through email subscription.
2. Using Audio and Visual Content
This is one of the most valuable ways for upgrading your content. Different people have different ways they prefer consuming content. Some people love reading blogs while others would prefer watching a video or listening to an audio clip. Therefore, you need to consider using video and audio content as part of your content upgrade. There are online tools that can help with the conversion of written content to audio or video content. This is how to create a content upgrade that’s bound to increase your subscriber base.
3. Using Email Courses
If you want to attract and convert subscribers, you need to consider offering email courses. No one can resist a free email course that adds value to their life. Email courses offer a convenient way for subscribers to get knowledge. At the same time, email courses give your subscribers a feel of exactly what you can offer, which makes it easy for you to sell your products and services.
4. Offering Mini Workbooks and eBooks
If you do not want to spend too much time creating a whole book, you can create mini eBooks instead. You can create this miniseries by compiling blogs from your posts that were addressing similar issues. Add additional information to fill in the gaps that may be present in the compilation. Your audience can download these miniseries through email subscription. This is one of the most used content upgrade strategies by Toronto SEO experts.
5. Using Checklists
People love checklists because they are easy to consume. Also, checklists are easy to make and consume less than any other method of creating content for upgrade. They are ideal for long-form blogs that have a lot of step by step details.
6. Using Resource Libraries
Giving your audience a resource library is an easy way to get them to sign up to your email list. You are guaranteed to get a ton of subscribers looking to take advantage of your content. This is how to create a content upgrade.